PRIVACY POLICY

Section 1 - Information on the Collection of Personal Data and Contact Details of the Controller

Thank you for visiting our website. We appreciate your interest and would like to inform you about how we manage your personal data during your website usage. Personal data encompasses all information that can identify you personally.

The data controller responsible for processing personal data on this website, as defined by the General Data Protection Regulation (GDPR), is **Forever Trendy**. The controller is the natural or legal entity that determines the purposes and means of personal data processing, either alone or in conjunction with others.

For security and protection of personal data and confidential information (such as orders or inquiries), our website utilises SSL or TLS encryption. You can identify an encrypted connection by the "https://" prefix and the lock icon in your browser's address bar.

Section 2 - Data Collection When Visiting Our Website

If you visit our website solely for informational purposes, meaning you do not register or provide us with any information, we will only collect data that your browser sends to our server (known as "server log files"). Upon accessing our website, we gather the following data, which is technically necessary for displaying the website to you:

- The specific page visited
- Date and time of access
- Volume of data sent in bytes
- Referring source/reference that directed you to our page
- Browser used
- Operating system employed
- IP address used (if applicable, in anonymised form)

This processing complies with Art. 6 para. 1 lit. f GDPR, based on our legitimate interest in enhancing the stability and functionality of our website. The data will not be shared or utilised for any other purposes, although we reserve the right to review the server log files should there be concrete evidence of unlawful use.

Section 3 - Cookies

To enhance your experience on our website and enable certain functions, we employ cookies across various pages. Cookies are small text files stored on your device. Some cookies are session cookies, which are deleted after your browser session ends, while others are persistent cookies that remain on your device, allowing us or our partner companies (third-party cookies) to recognize your browser on subsequent visits.

If cookies are set, they collect and process user information such as browser details, location data, and IP address values to varying extents. Persistent cookies are automatically removed after a specified period, which may vary depending on the cookie.

Cookies may also simplify the ordering process by remembering specific settings, such as items in a virtual shopping cart for later visits. If personal data is processed through specific cookies, such processing is conducted in line with Art. 6 para. 1 lit. b GDPR for contract fulfillment or according to Art. 6 para. 1 lit. f GDPR, safeguarding our legitimate interests in optimal website functionality and a user-friendly design.

We may collaborate with advertising partners to enhance the appeal of our website. As a result, third-party cookies may also be stored on your device when you visit our website. If we work with advertising partners, we will inform you separately about the use of those cookies and the scope of the information collected.

You can configure your browser settings to receive notifications about cookie placements and to decide whether to accept them or refuse their use entirely. Each browser has specific instructions for managing cookie settings, which can typically be found in the help menu. Links to settings for popular browsers include:

- Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
- Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
- Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
- Safari: https://support.apple.com/kb/ph21411?locale=de_DE
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you choose not to accept cookies, certain functionalities of our website may be limited.

Section 4 - Contact Us

Personal data is collected when you reach out to us (e.g., via a contact form or email). The specific data collected through a contact form can be identified on that form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you, including associated technical administration. The legal basis for data processing in this context is our legitimate interest in responding to your inquiry per Art. 6 para. 1 lit. f GDPR. If your contact pertains to the conclusion of a contract, Art. 6 para. 1 lit. b GDPR will also apply. Your data will be deleted once your inquiry has been fully processed, assuming no legal retention obligations apply.

Section 5 - Data Processing When Opening a Customer Account and for Contract Processing

According to Art. 6 para. 1 lit. b GDPR, personal data will be collected and processed when you provide it for contract fulfillment or when creating a customer account. The specific data collected will be outlined in the relevant input forms. You can delete your customer account at any time by contacting the data controller as mentioned above. We will store and utilize the data you provided for contract fulfillment. After contract completion or customer account deletion, your data will be blocked in accordance with applicable tax and commercial retention periods and deleted thereafter, unless explicit consent for further data use is provided, or a legally permissible further use of the data is retained.

Section 6 - Use of Your Data for Direct Advertising - Subscribe to Our Email Newsletter

By subscribing to our email newsletter, you will receive regular updates about our offers. The only mandatory information for sending the newsletter is your email address; providing additional data is optional and will help us address you personally.

We employ a double opt-in procedure for newsletter subscriptions, meaning you will only receive the newsletter after confirming your consent via a confirmation email. This email will contain a link to finalize your subscription.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. The registration process will also record your IP address and date and time of registration for tracing any future misuse of your email address. The data collected during your newsletter subscription will exclusively be used for promotional purposes. You may unsubscribe at any time via the provided link or by sending a corresponding message to the controller at **info.forever21@gmail.com**. Upon cancellation, your email address will be removed from the mailing list unless further use is consented to or legally permitted as stated in this policy.



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